Persona 6 (Exhibitors): Gearbox Software

Persona Profile

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Marketing Strategies and Tactics

Event website

The reason for choosing an event website to market to Jason from Gearbox because it is an easier platform for him to acquire information about Gamescom Asia 2021 and even exhibition information. Contact information are also provided for them to reach out easily if he has any other further enquiries on Gamescom Asia.

A good event website should have a good landing page with a clear Call-To-Action button, which in this case a Register Call-to-Action button.

Additional tabs or pages to include Gamescom Asia's program outline, location, time, site map etc. As one of Darryl's preferred way of communication is on the phone,there should be mobile optimization for easier navigation through the event website while on his mobile phone.

Not to mention, it is also important to have good visuals in the event website such as the color schemes and consistency, as with good visuals, he will have an easier time scrolling through the event website for relevant information.

Example of an event website with good visuals:

Examples of content to include are such as having a section of what are the key benefits of exhibiting at Gamescom Asia, information on exhibiting options and rates so that he can attain enough information for his decision. Another example will be putting in key highlights from past event in the website to show the popularity and successful rate of the event, allowing him to know that exhibiting in Gamescom Asia will help to expand brand exposure and in his game designs.