WAys to track
response & Results
Social Media: Instagram
Using Business Analytics Tools that is featured on Instagram, the tools display the insights and metrics which include:
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Impression: Number of times posts have been seen during the time frame.
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Interactions: Number of actions taken on the account.
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Website clicks: Number of times visitors have clicked the link to the event website from profile bio.
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Mentions: Number of times account's handle has been mentioned by other users.
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Social Media: Twitter
Using Twitter Analytics, Tweet Activity dashboard. The tweet activity dashboard allows one to learn more about the tweets tweeted and how they resonate with the audience.
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Looking at how people engage with the Tweets in real-time.
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Click on any Tweet to get a detailed view of the number of retweets, replies, likes, follows or clicks it receives.
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Get detailed insights into who is the audiences.
Email Marketing
Tracking Metrics such as:
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Open Rate: which is the percentage of recipients who have opened the email.
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Click-through rate, it is the percentage of reader who has clicked on the link or Call-To-Action button within the email.
Website Marketing
Using Landing Page Analytics e.g. Google Analytics.
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Offers an overview of visitor demographics, page visits.
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Track marketing response with accuracy.
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Track the website traffic.
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Track response by counting the number of registration and applications made.