Persona 5 (Exhibitors): Nintendo

Persona Profile

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Marketing Strategies and Tactics

Relational Email Marketing

The reason for choosing Relational Email Marketing to market to Rachel from Nintendo is because it seeks to deliver value to the reader and allows to provide a more personal message to the reader by delivering targeted messages, which will help in building positive relationships. Additionally, a clear Call-To-Action button can be seen clearly, allowing her to have easy access to exhibition application form or website link.

Example of a Call-To-Action button in emails:

An email should always be treated as a personal message, a clear Call-To-Action task should be provided in the message, which in this case an Application Call-To-Action button. Ensure that the email stands out and capture the attention of recipients by having a good and attractive Subject line, interesting and captivating design and layout of the email is also important aspects of an email.

Examples of Email that catches one's attention are:

Some examples of content in a relational email is to include reasons why Nintendo will be a good exhibitor for Gamescom Asia 2021, include key benefits of being an exhibitor in Gamescom Asia or even include information about the booth types available to stimulate her decision making and to gain trusts from her as these contents allows her to understand why Gamescom Asia is an event that will create and increase brand exposure.