Expected Outcomes
1. Increase in ticketing sales from visitors.
Increase in ticket sales is one of the top priority as one cannot have an event without having people to participate in, thus the increase in ticketing sales from visitors is an expected outcome from the strategies.
2. Increase of application for Partnerships and Exhibitors.
Increase in applications of partnerships and exhibitors is an expected outcome as companies will be intrigued by the benefits of partnering or exhibiting in Gamescom Asia 2021 as stated in the marketing strategies.
3. To create and increase in event awareness.
With many different marketing strategies and tactics being used e.g. Instagram, Twitter, Event website, Email Marketing. They will help to create and expand the event awareness to the different participants.
4. To boost attendees' loyalty
A wonderful event experience will generate repeated attendees in the next event thus, marketing strategies such as Social Medias will help to boost attendees' loyalty.
This means to ensure that Gamescom Asia 2021 is easily discoverable online. Using marketing strategies like Social Medias and Event Website allow the event to have a bigger exposure online thus, it can increase in online discoverability.
5. Increase in online discoverability.
