Persona 2 (Attendees): Hardware Enthusiast

Persona Profile

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Marketing Strategies and Tactics

Social Media: Twitter

The reason for choosing Twitter to market to hardware enthusiast is because it has the ability to create a more personal relationship with Sean by boosting conversations if he were to comment on the tweets tweeted. Furthermore, interesting and exclusive information, photos or videos about hardware can be tweeted to let Sean know what to expect and will be happening in Gamescom Asia 2021.

One example of Twitter post will be:

Example of contents are running live tweets during the event to share what is happening in each of the hardware or technology showcase or exhibition, this is to update him on the programmes and to intrigue him to register and join the event if he have not done so already. Another example will be running Twitter polls or quizzes to engage with the audiences.

I will post different contents in each segments; Pre-event, During the event and Post-event. By doing so, the persona; Sean will know what to expect pre-event and during the event and will also feel appreciated post-event.

For example;

Pre-event:

• Create a dedicated account for Gamescom Asia

• Tweet during peak periods of what will be included in the event.

• Make it conversational by responding to comments and questions.

• Create a simple hashtag that stands out to receive more engagement, example ' #gamescomasiahardware '

• Retweeted tweets such as those posted by speakers, exhibitors on their personal account.

During the event:

• Do live tweets to engage with attendees.

• Post photos or videos trying out the hardware products during the event 'live'

• Retweet tweets related to the event

Post-event:

• Tweet about noteworthy happenings during the event.

• Share the success of Gamescom Asia